Torque Creative is the in-house creative department at Mercedes-Benz USA. This was created for use as their Holiday greeting card.
Launch books for the Mercedes-Benz AMG GT R and S-Coupe.
This book was created for Mercedes-Benz to introduce their new branding identity of "Modern Luxury".
The book has an aluminum cover, split in half with a removable leather wrap. The half labeled "Luxury" speaks to the Mercedes history of luxury.
When flipped vertically, the opposite half, labeled "Modern", defines luxury as it applies to modern life and how your car fits that paradigm.